The Thought Leaders Practice is a practical blueprint (in a green book) for positioning yourself as the leading information expert in your field. The book lays out the path—from white belt to black belt—and details the actions you should take at each step along the way. This is not a collection of grand concepts and ethereal ideas; it’s a functional roadmap to financial success, selling your expertise to the world.
The authors—Thought Leaders Global founder Matt Church and Thought Leaders Global partners Peter Cook and Scott Stein—are all active million dollar experts. Each of them invoices over a million dollars a year selling their expertise (in leadership, implementation, and communication respectively).
In The Thought Leaders Practice they walk you through the process of:
Matt Church is one of Australia’s best known and most celebrated speakers, and the founder of Thought Leaders Global. He has been named educator of the year by the National Speakers Association and has been awarded basically every accolade his peers can give. He is generous with his knowledge and his methodology forms the foundation upon which many of the worlds leading business authors and professional speakers have built their careers. After more than 20 years in the game, Matt remains as enthusiastic as ever about helping clever people be commercially smart.
Peter Cook is a thought leader who is passionate about helping people find more money, more time and more meaning. He is a master business coach, mentor, serial entrepreneur, best-selling author and a warm and engaging presenter. With over 15 years experience as a consultant and business coach, Pete has developed some of the world's most effective strategies to plan and implement projects that matter. From individuals right up to the biggest multi-nationals, Pete's help makes ambitious goals achievable.
As the Pathfinder, Scott Stein inspires individuals and teams to reconnect with their instinctive purpose in life and to unleash their full potential. Drawing on his own Native American heritage, Scott applies ancient wisdom to help amplify and motivate people. As a speaker, trainer and coach, he has already inspired and challenged thousands of senior executives and business owners whose personal ambitions had been stifled by societal or work pressures, and helped them to reconnect with their true path.
This book has been a best-seller in its own right for over three years, but today we’re offering you something even more exciting. Simply buy a copy of The Thought Leaders Practice, email the receipt to email@example.com and you'll be enrolled in this incredible video implementation series.
In the first video, Pete walks you through the four key decisions you need to make to successfully launch and grow a thought leadership practice. In a world where the dialogue of commerce is dominated by entrepreneurial business ideas, there's a lot of well-meaning bad advice given to those who want to operate a practice, not a business. The four decisions Pete steps you through will help you avoid the common mistakes people make when establishing their practice.
The second video gives you a detailed understanding of the cluster strategy - the innovative (and surprisingly simple) strategy we use to grow a thought leadership practice to black belt ($720K per year and beyond).
You'll also learn about the value of diversifying your modes of delivery. So you're not just a trainer, or coach, or facilitator, but a thought leader with a complete suite of offerings to provide to the market.
Finally, in the third video Pete will help you formulate a 12 month business plan, ready to take to market. The intent of this video implementation series is that you take the advice and implement it. This information is not designed to be digested academically, it's designed to be put into practice. At the end of the third video, you'll have a solid foundation from which to launch your thought leadership practice (or a fresh new understanding of how to restructure your existing practice).
Download The Thought Leaders Practice directly from Amazon, and read it on your computer, tablet or smartphone. Or Kindle, of course.
Get a physical copy of the book, and refer back to it again and again.